One of the most effective and easy ways to rank higher on local SEO is to get more reviews online. Google and other search engines rank businesses with more positive reviews higher because they want their users to be happy. What makes their users happy is going to the highest rated search results that are the closest to their location. Getting more reviews is fairly straightforward, you just have to ask, there strategies that you can use to funnel reviews to the review website of your choosing.
Another easy way to rank for local SEO is to get citations from other websites. Google loves to see that other authoritative websites point to your page. For example if you have a Google my business page, create a Yahoo local page with the same name phone number or address. Google will reward you if they see that all of your information is up to date across each website. Google will also reward you based on the number of citations you have. Some of my clients have over 100 citations, you can use a citation aggregator like Yext to automatically submit citations for you.
Follow these starting points and you’ll be ranked higher very shortly.
There’s a lot more to local SEO than what I’ve covered, this article covers the very basics. Stay tuned and we’ll be going more into depth in future articles.
If you’re interested in learning more, chat with an expert about how we can craft an effective marketing strategy for your automotive business.